Pornhub Officially Launches Shorties: A Scrollable Vertical Video Feed
After a beta run, adult tube site Pornhub has officially launched Pornhub Shorties, a scroll-based vertical video feed. This new feature ensures there is no more awkwardly holding your phone sideways while using your other hand for...something else. "Shorties was created to meet audiences where they are at and reflect how people naturally consume content today," said Pornhub's VP of brand and community, Alex Kekesi, in a press release shared with Mashable.
Enhanced Mobile Experience and Features
As viewing behaviours evolve, Pornhub is evolving with them. Viewers can browse trending videos and will receive smart recommendations through the new interface. They can like, follow, favorite, or skip videos and watch in full-screen mode, which hides icons and tags. With most of online traffic coming from mobile, Shorties makes it easier than ever for fans and creators to connect through a seamless, dynamic experience.
The new feed is also available on Pornhub Gay, with a lesbian-focused feed currently in development. One of the most significant advantages of this platform is that Shorties have no video length limits, providing more flexibility than other mainstream social media platforms.
| Platform | Video Length Limits |
|---|---|
| TikTok | 10 minutes (recorded) / 60 minutes (uploaded) |
| Reels | 20 minutes |
| Pornhub Shorties | No limits |
The Shift to Mobile Dominance
The launch is backed by significant data regarding user habits. In 2020, 84 percent of Pornhub's worldwide traffic came from mobile devices, its insights team reported. According to Statista, that number has grown between 2022 and 2024, peaking at 97 percent in October 2023.
Support for Creators
Not only is Pornhub echoing the TikTok FYP with endless vertical videos, but it's also leaning into the social aspect for creators. Most videos feature Pornhub's "More of Me" integration, which links out to a performer's fan sites and social media profiles. This may be a boon for creators, who are often banned or shadowbanned (unable to be discovered) on mainstream social media sites.
Safety and Compliance Measures
The release of Pornhub Shorties comes at a time when the site, as well as online porn in general, is under scrutiny. In its press release, Pornhub stated that all Shorties content adheres to its safety protocols, including moderation protocols and verification measures through facial recognition scans, as well as consent forms from co-performers. This is particularly relevant as age-verification laws, which require personal data from users like a government ID or facial scan, are sweeping the world.