Apple Debuts iPhone 16 Pro and iPhone 16 Pro Max
Apple today introduced iPhone 16 Pro and iPhone 16 Pro Max, featuring Apple Intelligence, larger display sizes, new creative capabilities with innovative pro camera features, stunning graphics for immersive gaming, and more — all powered by the A18 Pro chip. This Pro lineup introduces larger display sizes, Camera Control, innovative pro camera features, and a huge leap in battery life.
Built for Apple Intelligence
Apple Intelligence on the iPhone 16 lineup harnesses the power of Apple silicon and Apple-built generative models to understand and create language and images, take action across apps, and draw from personal context to simplify and accelerate everyday tasks. This personal intelligence system understands personal context to deliver intelligence that is helpful and relevant while protecting user privacy. Apple Intelligence maintains the privacy and security of user data with Private Cloud Compute. This groundbreaking approach provides the ability to flex and scale computational capacity between on-device processing and larger, server-based models that run on dedicated Apple silicon servers — an extraordinary step forward for privacy in artificial intelligence.
Regarding productivity, Apple Intelligence will be available as a free software update, with the first set of features rolling out next month in U.S. English for most regions around the world. With systemwide Writing Tools, users can adjust notes or emails to be more friendly, more concise, or add a more professional tone to their writing; check for grammar, word choice, and sentence structure; and summarize selected text to make it more digestible. In the Notes and Phone apps, users can also record, transcribe, and summarize audio. Apple Intelligence helps users prioritize with summarized notifications, along with Priority Messages in Mail.
Advanced Pro Camera and Video Features
Camera Control unlocks a fast, intuitive way to tap into visual intelligence and easily interact with the advanced camera system. Featuring a new 48MP Fusion camera with a faster quad-pixel sensor that enables 4K120 fps video recording in Dolby Vision, these new Pro models achieve the highest resolution and frame-rate combination ever available on iPhone. Additional advancements include:
- A new 48MP Ultra Wide camera for higher-resolution photography, including macro.
- A 5x Telephoto camera on both Pro models.
- Studio-quality mics to record more true-to-life audio.
Premium Titanium Design and Battery Life
The durable titanium design is strong yet lightweight, with larger display sizes, the thinnest borders on any Apple product, and a huge leap in battery life — with iPhone 16 Pro Max offering the best battery life on iPhone ever. In the words of Greg Joswiak, Apple’s senior vice president of Worldwide Marketing, "Powered by the faster, more efficient A18 Pro chip and built for Apple Intelligence, iPhone 16 Pro and iPhone 16 Pro Max are the most advanced iPhone models we’ve ever made."
The following table summarizes the key availability and technical specifications of the new lineup:
| Feature | Details |
|---|---|
| Processor | A18 Pro chip |
| Finishes | Black titanium, natural titanium, white titanium, and desert titanium |
| Main Camera | 48MP Fusion camera with 4K120 fps video recording |
| Pre-orders | Friday, September 13 |
| Availability | Friday, September 20 |
Customers who are looking for the best possible iPhone will be able to take advantage of this huge step forward, whether they’re applying edits to a photo without lifting a finger, rewriting meeting notes for a more professional tone, or using the advanced camera system to capture their next masterpiece in 4K120 fps in Dolby Vision — all while enjoying extraordinary battery life.