End-to-End Application Design: The Erotic Blueprint Case Study
Project Overview: This project focuses on a UX/UI, Branding, and End-to-End Application design. The case study timing was 6 weeks, where I served in the role of UX/UI Designer and Researcher using tools such as FIGMA, Airtable, Typeform, and Pinterest.
About the Project
Somatic sexologist and educator Jaiya has created The Erotic Blueprint, an in-person and online workshop on how to get off! While her work made it to Netflix, I felt there was a larger opportunity to reach the masses and help us all understand sex and our own bodies more in-depth. This project re-designs Jaiya’s existing branding and places her work in a user-friendly application that can be used singularly or in tandem for the purposes of finding a mate through the lens of the Erotic Blueprint formula.
Understanding The Erotic Blueprint
The Erotic Blueprint is a guide to what brings about arousal in individuals, such as energy, sensuality, sexuality, kinkiness, or the ability to switch between preferences. Jaiya believes that understanding your Erotic Blueprint can lead to stronger connections with yourself and your partner(s), provide more fulfilling intimacy, and better sex. To learn more about the Erotic Blueprint, you can watch the Netflix show called Sex, Love & Goop, which is a documentary series produced by Gwyneth Paltrow's company, The Goop Lab.
Problem Statement and Research Findings
The issue lies in the fact that this valuable information should be widely known, but it is not easily accessible. Interestingly, despite Jaiya's work being available on Netflix, 60% of the participants in my research study had never watched the episode and had no knowledge of the Erotic Blueprint. Jaiya’s research to design The Erotic Blueprint has changed the way we look at sex, but we must continue to educate society and remove shame and stigma to live happier, healthier lives.
Project Goals
The goal is to uphold Jaiya’s work and strive for users to have a “deeper connection, fulfilling intimacy, and satisfying sex.” In my role, I aim to redesign Jaiya's work into an approachable end-to-end application for people to comprehend and access. My selection of goals includes:
- Informative about the Erotic Blueprint
- Safe for all users
- Potential healing space
- Place of honesty
Target Audience Analysis
The following table outlines the primary groups and individuals who would benefit from this application:
| User Category | Description and Needs |
|---|---|
| Individuals & Couples | People of all sexual orientations, ages 18+. |
| Explorers | Those looking for more insight into their bodies or exploring their limits of sex. |
| Relationship Focused | Those looking to reboot their relationship or seeking like-minded partners. |
| Healing & Liberation | Those needing to heal from sexual trauma or those who are sexually liberated but like structure. |
Proposed Solutions and Features
The plan is to re-design the current branding and design an end-to-end application for users that includes familiar features of current sex/dating apps. The foundation of the app is based on The Erotic Blueprint Breakthrough. Possible elements to be included are:
- Personal Profile and Quiz
- Partner discovery and Matchmaking
- Journaling/note-taking and Charting/tracking
- Erotic gameplay and Partner feedback about sexual experiences
- Courses, Chat, and Coaching
- Directory of sex professionals
By taking time to hypothesize what is or isn’t possible, we can allow the research to highlight or eliminate ideas with facts and data. The application aims to take existing knowledge and share it in a safe, informative, and connective way.