How iPhone Got Its First Adult Content App Despite Apple's Censure

The first-ever native adult content app for iPhones, called Hot Tub, has been launched in the European Union (EU). The launch was made possible through AltStore PAL, an alternative app store approved under the Digital Markets Act (DMA).

Regulatory Changes and Market Implications

The DMA has opened new avenues for app developers to distribute their iPhone and iPad apps via alternative marketplaces in the EU. This legislation forces Apple to allow alternative app marketplaces, reducing the company’s control over the apps available on its devices. These alternative app store publishers have the freedom to choose the kind of apps they allow, including those that may not comply with Apple's App Store Guidelines.

Apple’s App Store policies have long prohibited pornographic material, unlike AltStore, which only requires apps to pass a notarization check. However, Apple mandates these apps to go through a Notarization process to ensure they meet "baseline platform integrity standards." AltStore confirmed Hot Tub is the first app to get approval for distribution on iPhone after Notarization.

Hot Tub App Details and Features

The app was created by an independent developer called c1d3r, who previously worked on jailbreaking iPhones. Hot Tub serves as an aggregator, letting users search and stream videos from different porn websites like Pornhub, Xvideos, XNXX, and XHamster. The app markets itself as a native alternative to adult websites, shielding users from ads, trackers, and unwanted pop-ups.

Key Data Overview:

  • App Name: Hot Tub
  • Developer: c1d3r (Independent developer)
  • Platform: AltStore PAL (EU only)
  • Content Sources: Pornhub, Xvideos, XNXX, XHamster
  • Main Features: Built-in search, customizable controls, and subscriber-only filtering

Apple’s Response and Safety Concerns

Apple has publicly distanced itself from the app, stating that it does not “approve” of its presence. Apple quickly addressed the situation, emphasizing that while it must comply with EU laws, it does not support or endorse explicit content on its devices. “We are deeply concerned about the safety risks that hardcore porn apps of this type create for EU users, especially kids,” said Apple in a statement.

The tech giant explained that unlike AltStore's claim of being “Apple approved,” alternative app store apps don't go through an App Review process. Apple clarified: “Contrary to the false statements made by the marketplace developer, we certainly do not approve of this app and would never offer it in our App Store.”

Philanthropy and Support

Riley Testut, the developer behind AltStore, has announced plans to donate the company's Patreon earnings in February to organizations supporting sex workers and members of the LGBTQ+ community. These include The Trevor Project and Red Umbrella Fund. This decision comes as a response to recent policies by politicians and companies like Meta that have been deemed harmful by AltStore.